Our Story
Where craftsmanship meets chemistry.
A coating company built on a single conviction — that the finish on a handcrafted piece is not the final step, but the first impression.
In 2025, two professionals with a shared belief came together to build something of their own — that India's handicraft artisans deserve world-class coatings.
Jogendra Choudhary, alongside his partner Abhishek Pareek, founded Utkarsh Coating Chemicals with a stubborn conviction: that the finish on a handcrafted piece defines its first impression — and deserves the very best chemistry.
The word Utkarsh means excellence, elevation — the rising of something to its highest form. That is exactly what we set out to deliver to every workshop, factory and artisan we serve.
From our very first batch, we refused to compromise. Every drum of lacquer, every can of sealer and every litre of thinner that leaves our facility carries the same promise: consistent quality, dependable performance, and finishes that make handcrafted work shine the way it deserves to.
We are not just a supplier — we are a complete coating partner. Across NC, Acrylic, Water-Based and PU systems, supported by our own stains, paints, bleaches, waxes and specialty thinners, Utkarsh has a solution engineered for every finishing challenge.
“The finish is not the final step — it's the first impression.”
Jogendra Choudhary
Founder & CEO
Abhishek Pareek
Partner & Director
What we stand for
The values behind every finish.
Excellence
Utkarsh means elevation to the highest form. We hold every product to that standard.
Consistency
Batch after batch, the same dependable quality your reputation can rely on.
Partnership
We don't just supply chemicals — we solve finishing problems alongside our customers.
Our Promise